---
title: "AI Analysis Assistant for Contacts"
url: "https://help.bottimmo.com/en/article/ai-analysis-assistant-for-contacts"
language: "en"
last_updated: "2026-03-18T08:42:37.369Z"
---

# AI Analysis Assistant for Contacts

The AI analysis on the contact details page provides you with a quick and clear assessment of a contact. This allows you to immediately see how important a contact is and what the next steps should be.

## What the AI analysis does

At the press of a button, the BOTTIMMO AI analyses **all available data of a contact**. This creates a compact analysis with the most important information for your work.

The analysis includes:

-   **Lead status with scoring**      
    An assessment of how relevant and active the contact is
-   **Most important key information**      
    The crucial point from all the data that you should keep in mind
-   **Contact’s interest**      
    What the contact has specifically shown interest in
-   **Latest activities**      
    The most recent important actions of the contact
-   **Recommended next action including goal**      
    A specific suggestion for what you should do and what goal you can achieve with it

## Create the AI analysis for the first time

![](https://cdn-assets.productfruits.com/603096bd-7b06-49bf-8be0-999404720e10)

-   Open the contact detail page of any contact
-   In the section "Have all contact information summarised", click the "START" button
-   The analysis is created automatically and then displayed

## Update the analysis anytime

![](https://cdn-assets.productfruits.com/61467404-2aab-492d-9583-28791b84a750)

The analysis can be recreated at any time.

This is useful if:

-   the last analysis is already several weeks old
-   new activities have occurred for the contact

Here is how to do it:

-   Look in the green box at the top in the centre for the date of the last analysis
-   Click **↻** **Update** to the right of it.
-   The AI immediately creates a new analysis

This keeps your assessment up to date at all times and helps you make better decisions when dealing with your contacts.

## Understanding the lead status

The lead status is based on a **scoring system**.   
Scoring is a points-based evaluation that takes a contact’s behaviour into account.

Two factors are considered:

1.  **Type of action** (e.g. email opened or enquiry submitted)
2.  **Time between actions** (faster responses indicate higher interest)

**Examples of points:**

-   Email opened → +5 points
-   Conversion (e.g. enquiry) → +50 points
-   Unsubscribed from newsletter → -100 points

**Result of the scoring:**

-   Over 60 points → **Hot** 🔥 (very high interest)
-   Over 20 points → **Warm** 🌡️ (good interest)
-   1–20 points → **Cold** ❄️ (low interest)
-   0 points → **Lost/Churned** 👎🏼 (no longer interested)