Types of text that can be created in Content Creator explained

Facebook post

A text for a Facebook (image) post is the written content that complements the image and supports the message of the post. This text can be short and concise or consist of several sentences, depending on the purpose of the post. The text is used to provide additional information about the image, explain the context or include a call to action.

What is this text used for?

• Explanation of the image: The text provides additional information or explanations about the image content that are not immediately apparent.
• Call to action: The text can prompt the viewer to take action, such as ‘Learn more’, ‘Buy now’ or ‘Comment’.
• Reinforcement of the message: The text supports the visual message of the image and helps to communicate the desired message more clearly.
• Emotional appeal: A well-written text can evoke emotions and make the post more personal or captivating.

Instagram post

Text for an Instagram post is the written part of a post that accompanies the image, video or graphic being posted. It serves to complement the visual content, explain it or create a stronger emotional connection with the target audience. On Instagram, text often plays just as important a role as the image, as it can help generate more interactions such as likes, comments or shares.
 

What is this text used for?

• Image description: The text provides context for the image, gives additional information or explains the story behind the post.
• Increase engagement: Questions or calls to action such as ‘What do you think?’ or ‘Share your opinion’ can encourage followers to interact.
• Hashtags: Hashtags help make the post visible to a larger audience by making it discoverable in thematically relevant categories.
• Brand communication: The text can be used to emphasise your brand's personality and build a connection with your target audience.
• Storytelling: Many Instagram posts use text to tell a short story that supports the image and makes the post more personal.
   

LinkedIn post

The text for a LinkedIn post is the written content that is published in a post on LinkedIn together with images, links or other media. On LinkedIn, a professional network, text is often used to share expertise, discuss professional topics or highlight news. The text can help to encourage engagement and interaction with the post.

What is this text used for?

• Share professional information: You can share industry knowledge, analysis or opinions on a specific professional topic.
• Build your network: By asking specific questions or starting discussions, you can encourage comments and interactions to expand your network.
• Career and company updates: The text can be used to communicate company news, job offers or personal career moves.
• Calls to action: Calls to action such as ‘Let us know what you think’ or ‘Contact us for more information’ encourage interaction.
• Storytelling: The text is often used to tell a personal or professional story that conveys a message or stimulates discussion.

Text for Facebook ads

A Facebook ad text is the written component of an advertisement on Facebook that aims to attract users' attention and motivate them to take a specific action. The text should be clear, concise and appealing, as space is often limited. The focus is on conveying the message quickly and comprehensively in order to encourage users to take action.

What is this text used for?

• Product or service advertising: The text describes the advertised product or service and highlights the key benefits for users.
• Creating incentives: Clear calls to action, such as ‘Buy now’ or ‘Learn more’, encourage users to click on the ad.
• Offers and discounts: Special promotions or discounts are highlighted in the text to draw attention to special offers.
• Emotional appeal: A well-written text can evoke emotions and appeal to the target group on a personal level to increase their interest.
• Problem-solution approach: The text often addresses a problem that the target group is facing and offers a solution in the form of the advertised product or service.

Google My Business Newspost

A Google My Business Newspost is a post that appears on your Google business profile and is used to inform customers about news, offers or upcoming events. These posts appear directly in search results when someone searches for your business and provide a valuable opportunity to connect with potential and existing customers.

What is this text used for?

• Latest news: You can communicate important updates about your business, such as new products, services or changes to opening hours.
• Offers and promotions: The text can be used to advertise limited-time offers or discounts to attract customers to your business.
• Events: Newsposts can also be used to highlight upcoming events and encourage people to attend.
   
• Calls to action: With calls to action such as ‘Book now’ or ‘Learn more’, you can encourage customers to interact with your business directly via your Google profile.

Google business profile product description

A Google business profile product description text is the written part that describes a product displayed in your Google business profile. This text helps potential customers quickly understand what your product offers and what benefits it brings. Product descriptions appear directly in Google search results, making your offering visible to a wide audience.

What is this text used for?

• Highlight product features: You can use the text to clearly and concisely present the most important features and benefits of your product.
• Provide selling points: The text should aim to convince potential customers that your product is the right solution for their needs.
• Call to action: A short call to action such as ‘Buy now’ or ‘Learn more’ helps convert customer interest into concrete action.
• Search engine optimisation (SEO): Well-written product descriptions help your company to be found more easily in search results.

Customer letters

A customer letter is a formal text that you use to contact your customers directly by email or letter. It is often used to convey information, maintain customer relationships or advertise products and services.

What is this text used for?

• Inform customers: You can use the letter to share news about your company, new products or important changes.
• Make offers: The text can be used to communicate special offers or promotions directly to your customers and motivate them to make a purchase.
• Maintain relationships: A well-written text strengthens the bond with your customers by addressing their individual needs or expressing your gratitude for their loyalty.
• Offering solutions to problems: In a customer letter, you can specifically address your customers' needs and suggest suitable solutions that are relevant to them.

Blog post

A blog post is an article or contribution published on a website to share information, opinions or stories. Blog posts are often informative or entertaining and are aimed at a specific target audience. They are an effective way to share knowledge, stimulate discussion or promote products and services.

What is this text used for?

• Share information: You can use a blog post to provide detailed information on a specific topic that is relevant to your target audience.
• Demonstrate expertise: A well-written blog post positions you or your company as an expert in a particular field.
• Improve SEO: Blog posts help increase your website's visibility in search engines through relevant keywords and content.
• Encourage engagement: By inviting discussion or sharing opinions, blog posts can encourage interactions such as comments and social shares.
• Storytelling: You can share personal or business stories that reinforce your brand or message and create an emotional connection with readers.

Website text

Website text is the written content used on a website to present information, offers or services. The text on a website plays a central role in communicating the company's message and helps to inform visitors and motivate them to take action.

What is this text used for?

• Convey information: Website text explains what your company does, what products or services are offered and how visitors can get in touch with you.
• Sales promotion: Well-written text helps turn visitors into customers by clearly presenting the advantages and benefits of your products or services.
• SEO: Texts on your website should be designed to include important keywords to improve visibility in search engines and generate more organic traffic.
• Brand building: Website text reflects the tone and personality of your brand and strengthens your company's identity.
• Call-to-actions: Calls to action such as ‘Buy now’ or ‘Contact us’ are key elements in guiding visitors to take specific actions.
   

ℹ️ Note: Distinction between blog posts and website text

A blog post and website text differ in their function and focus. While a blog post often addresses current topics, opinions or expertise and aims to inform, entertain or stimulate discussion, website text is more static and designed to convey basic information about your company, products or services. Blog posts tend to relate to news, while website texts are permanent and should convey a company's main messages clearly and concisely.

Interview

An expert interview is a written exchange in which you, as an expert in your field, are asked questions on a topic of your choice. The text of such an interview summarises the most important questions and answers and offers readers valuable insights into your expertise and experience. Such interviews can be published on websites, blogs or in trade magazines.

What is this text used for?

• Knowledge transfer: An expert interview offers in-depth insights into specialised topics and allows readers to benefit from your expertise.´
• Building credibility: Publishing an interview with a recognised expert can strengthen your brand and build trust with readers.
• SEO strategy: Interviews can help improve visibility in search engines through the use of relevant keywords and topic-specific content.
• Storytelling: Expert interviews offer a personal and often inspiring perspective that appeals to readers on an emotional level.
• Encourage discussion: Readers can be motivated by your expert knowledge to share their own thoughts and start discussions.
• With our tool, you can write concise and informative expert interviews that both add value for readers and increase your brand's visibility.

💡 Please note that only the Expert plan includes all text types mentioned here.