What are Marketing-Topics?

What are marketing topics?

Marketing is a multifaceted field with the main goal of generating attention for a specific topic. When you advertise your business, you emphasise not only your company itself, but also its unique features and the problems it solves.

A ‘marketing topic’ is a central point or idea that is important in your marketing plan. It could be something you want to highlight in your advertising or on your website. For example, you could focus on ‘sustainability’ and show how environmentally friendly your company is. This helps you focus on what is essential in your marketing.

A marketing theme can also be a specific trend or current event that is relevant to your marketing. Ultimately, a marketing theme serves to determine and guide the focus and direction of a company's marketing efforts. It thus forms the basis for your marketing, especially in the social media sector.

In the ‘Marketing Topics’ section of BOTTIMMO, you can use BOTTIMMO AI to define and organise these special features, the problems your products solve and other specific topics. You can then use these topics in the Content Creator to create and promote marketing content.