Posting on Facebook with Content Creator: Tips and strategies

Create added value for your community

Focus on continuously providing added value to your community. A proven method is the 80:20 rule: 80% of your content should be informative, educational or entertaining, while the remaining 20% can be used to promote your services. 
Use marketing topics in BOTTIMMO's Content Creator to generate high-quality content with little effort. Experiment with different images and texts to match the interests of your target audience and maximise the visibility of your posts.

Regularity is the key to success

The regularity of your posts is crucial for building an engaged community. Start with a realistic goal, such as two posts per week, and adjust the frequency as necessary without compromising the quality of your content. A consistent schedule not only helps you meet your target audience's expectations, but also helps you better understand and respond to their preferences.

Find the right time

To maximise the reach of your posts, it's important to publish them at times when your target audience is most active. Use Facebook Insights in Business Suite to analyse your followers' online behaviour and find the ideal time for your posts. In general, Tuesdays and Thursdays between 8 a.m. and 12 p.m. have proven to be particularly effective, but adjust these times to the specific habits of your target audience and continuously optimise your strategy based on the data you collect.

Build interaction

Don't forget that Facebook is a social platform based on interaction. Increase your visibility and reach by actively interacting with other accounts. Like, comment and share posts from local businesses or industry peers. A useful tip is to start a local Facebook group to encourage engagement. This creates a platform for discussion and exchange and strengthens the community spirit. Be sure to allow enough time for moderation to ensure a positive dynamic within the group.