Custom URLs

What is a Custom URL?

A custom URL is a personalised web address that you define yourself and that redirects to a BOTTIMMO landing page. 
Instead of using a long or technical-looking URL, you use a short, descriptive address that clearly indicates the advertised topic.

Examples:

• immobilienbewertung-stuttgart.de
• max-makler-energetische-sanierung.de

Ideally, a custom URL contains:

• the advertised topic (e.g. property valuation, energy consulting),
• your company name or your region.

What are the benefits of a custom URL?

A custom URL offers several practical advantages for your marketing:

• Easier to remember: 
  Prospective clients can remember the address more easily than a long standard URL.
• Better for marketing & advertising: 
  Custom URLs are ideal for flyers, business cards, posters or adverts.
• Clear topic reference: 
  The URL itself already shows what the landing page is about.
• More professional appearance: 
  Your web presence looks cleaner and more consistent.
• Optimisation of your online presence: 
  Meaningful URLs can have a positive impact on perception and findability.

Where do I get a custom URL?

Custom URLs are your own domains that you register with a domain provider.

Common providers include, for example:

• STRATO
• IONOS
• United Domains

The costs depend on the provider and the desired domain. In many cases, these are low annual fees.

Recommendation: 
Use one separate custom URL per topic that you want to promote (e.g. one URL for property valuation and another for energy refurbishment).

How much does a custom URL cost?

The cost of a custom URL depends on the platform or service you use. Some platforms offer custom URLs free of charge, while others may charge a small fee. Providers such as IONOS and STRATO, for example, offer this service.

What makes a good custom URL?

A good custom URL should:

• be short and easy to understand (max. 48 characters),
• clearly reflect a single topic,
• be easy to spell,
• not contain unnecessary special characters.

How do I use a custom URL with BOTTIMMO?

1. You register your desired domain with a domain provider.
2. With the provider, you set up a simple URL redirect to the relevant BOTTIMMO landing page.
3. Then contact our support team. 
4. The Customer Success team stores your custom URL in the app.

The custom URL can then also be displayed automatically on offline marketing materials (e.g. flyers) instead of your regular website address.

👉 Feel free to contact the Customer Success Team if you would like us to integrate your custom URLs into the BOTTIMMO platform or if you have any questions.