Be successful on Instagram with the Content Creator

Showcase your expertise and share content

Instagram is the social network for visual networking. Showcase your expertise and specialist knowledge by creating relevant marketing topics. Share this content and give your audience a glimpse behind the scenes of your company.

Reuse content multiple times

Make use of multiple social media platforms by sharing content created for Instagram on other portals. This saves you time and increases the reach of your posts.
The Content Creator can do this for you. Connect your social networks to the Content Creator. Then create an Instagram post and select all available platforms when posting. Your content will be published automatically and simultaneously on all selected platforms.

Regularity and consistency

The regularity of your posts is crucial for building an engaged community. Consistency and quality are more important than the absolute frequency of posts. Experts recommend creating at least three posts per week for Instagram.

Optimal timing for posts

The key to maximising the reach of your posts is to publish them when your target audience is most active. Use the insights in Meta Business Suite to analyse the online behaviour of your followers and identify the ideal time for your posts. General trends show that posts receive the most engagement at lunchtime and in the middle of the week. However, the perfect time can vary greatly depending on your industry. It's best to try out different times of day.

Interaction and hashtag use

Increase your visibility on Instagram by actively interacting with the community – comment, like and share other people's content and use targeted hashtags to categorise your posts by topic and achieve a wider reach. Choose hashtags that have at least 5,000 and no more than 500,000 posts so that you have a chance of being seen. Make sure the hashtag always matches the content so that the post is not perceived as spam.