Address existing contacts efficiently
Many estate agents already have a valuable asset: existing contacts. These include former prospects, clients or people who showed interest on your website by downloading a guide or requesting a valuation.
These contacts are often much more valuable than new leads – because:
- They already know you: There is already a first connection to your business.
- They have shown interest before, for example in selling, getting advice or receiving market information.
- They are often just one impulse away from the next step.
Especially in a market where demand is falling, and advertising costs are rising, it pays to look first at the contacts you already have. The Acquisition Booster helps you do exactly this: reactivating existing contacts in a targeted and simple way.
When it makes sense to reach out again
- When market data changes (e.g. property prices or interest rate changes)
- When you offer new services or guides
- After several months of inactivity
- As part of a regular client-care process (e.g. twice a year)
Advantages of reactivating existing contacts
- Much lower costs compared to acquiring new clients
- Higher success rate – trust is often already established
- Direct entry possible – no long introduction phase needed
- More efficiency in your daily acquisition work
How the Acquisition Booster supports you
With the Acquisition Booster, you can reactivate your contacts directly from your existing database – structured, repeatable and without extra effort.
In the next articles, we will show you how to divide (segment) your contacts meaningfully and how to approach them – with the help of the Acquisition Booster.