Advertising measures for more leads

Basically, it can be said: It is essential that any marketing measure is tailored to your target group. This means that during the planning phase, you should answer the following questions:

• What topic do I want to promote?
• Over what period of time do I want to promote this topic?
• What does the target group for this specific topic look like?
• Which specific measures or channels (at least 5 actions) are suitable to reach the target group?

The following measures can help you use the BOTTIMMO system even more effectively:

Offline Measures

• Regular distribution of BOTTIMMO flyers (8–10 campaigns/year recommended)
• Placing a customer stopper at high-traffic contact points
• Distributing guides/checklists as printed versions within your own network (e.g., assisted living facilities, law firms, tax advisors, medical practices, notaries, developers, clubs, hairdressers, etc.)
• Placing posters in high-traffic locations
• Using videos (e.g., cinema, shop window displays, screens in clubhouses, displays in waiting rooms, etc.)
• Promotional activities such as booths in shopping centers – promote with guides and generate interest and showcase expertise
• If you carry out such promotional activities, it is advisable to offer your online property valuation on-site. An iPad is suitable for this, allowing you to collect contact data directly.
• Attach advertising boards to the front of shopping carts (increased visibility over a relatively long period)
• Host customer events on the guide topics (possibly in cooperation with other experts such as lawyers, tax advisors, developers, etc. → guide content can be used as a presentation basis)
• Build an entrepreneur network (cooperate with other relevant entrepreneurs and use their network/channels for acquisition, and populate them with BOTTIMMO content)

Online Measures

• Populate your own Facebook/LinkedIn/Instagram channel with BOTTIMMO content (1–2 posts/week). A social media editorial plan can be created, and paid advertising can be placed to increase visibility.
• Use the social media channels of cooperation partners to promote BOTTIMMO content.
• Integrate videos into your own website.
• Place references to property valuation or guides and checklists in your email signature.
• Upload videos to YouTube.
• Send a newsletter to your existing customers to draw attention to the property valuation or guides → Integrate existing customers into the BOTTIMMO email funnel by contacting them using the Acquisition Booster.
• Add BOTTIMMO hooks as products on Google My Business.

If you have further questions or need support, feel free to contact [email protected]. 
 

* ⚠️ BOTTIMMO accepts no liability or guarantee for the suggestions listed above.