Avoid the 6 most common SEO mistakes
Mistake No. 1: No Regional Focus.
Your big advantage over digital players is being physically "on site." You know your farm area better than anyone. Use that advantage. People are looking for agents in their region. Help them find you by prominently including keywords like “real estate agent CITY” in your website text. Who, if not you, can provide high-quality information and visuals about your region? Go for it.
Mistake No. 2: No Courage for a Regional Niche.
Of course, everyone wants their coverage area to be as big as possible – after all, no one wants to miss a chance. But sometimes success lies in the niche. People search for real estate agents in specific neighborhoods or even small towns. They want a specialist for a particular locality. While search volume may be lower, competition is also less – and that makes the demand more valuable.
Mistake No. 3: Using the Wrong Keywords to Reach Sellers.
The keyword combination “sell house/property Regensburg” may sound good at first. But beware – this is a classic false friend. It mainly attracts potential buyers looking for a house in Regensburg (“house for sale Regensburg”). Organically that might still be okay, but once you start running Google Ads with this keyword, it gets expensive fast.
Mistake No. 4: Too Much Content on a Single Page.
“One topic per page.” This principle still holds true, despite evolving SEO trends. A homepage optimized for five regions will usually rank mediocrely for all of them. Create a separate subpage for each topic. That makes it easier for Google to decide your page is the right result to show.
Mistake No. 5: Using Keywords with Blinders and a Crowbar.
Let’s say you’ve chosen the keyword “property valuation” to drive more traffic to your BOTTIMMO online valuation tool. This keyword must now appear everywhere – way too often and too unnaturally. It doesn’t read well and it won’t improve your ranking. Always remember what Google truly values: satisfying the search intent of the user. That’s the key, because only then can Google itself shine as a product (“the search engine that always delivers the best results”).
It’s not about mechanically inserting keywords. It’s about informative content on specific topics. Write naturally readable, interesting content that delivers real value to readers. That way, everyone wins: the searcher, Google, and you. The BOTTIMMO guides offer a wealth of topics, angles, and wording suggestions.
Use synonyms and related keywords that naturally connect with your topic. Especially if you're deeply immersed in the subject matter, you may use terms others don’t even know – be mindful of that.
BOTTIMMO Expert Tips
✅ Sign up for Google Ads for free – you’ll get access to a free keyword tool to help you select relevant terms.
✅ For certain search queries, Google displays “Questions and Answers” at the top of the results. Use that as guidance. These are the topics people really care about.
And now the image to always keep in mind: create a rich, fragrant, thematic bouquet that delights both Google and your readers.
Mistake No. 6: Too Little Content
Sometimes the homepage already “uses up all the ammunition,” or the page looks like a bare Christmas tree – covered in buttons, pictures, and boxes – but no text. Unfortunately, there's no universal rule for the ideal word count per page.
BOTTIMMO Expert Tip
✅ You should have at least 500–600 words. Tip: Check what your competitors are doing. Google your search term and look at who ranks in positions 1–3. Now count the words on their page – that’s a good benchmark.
🤝 Need Support?
In our partner section, you'll find certified agencies like Elias Indrich (LocalOnTop), who offer a free visibility analysis and help you implement effective SEO strategies.
https://app.bottimmo.com/partner