Create and use Facebook Business Manager

Why is a Facebook Business Manager important?

The Business Manager is a free management tool from Facebook. It helps you organise your business-related Facebook areas clearly. This is especially important if you run ads or work with an agency or a service provider such as BOTTIMMO.

The Business Manager offers you three key advantages:

a) Manage permissions

You can add other people or partners, grant them access rights or remove them again. 
This is important if, for example, you have an agency that manages your Facebook ads.

b) Central management

The Business Manager brings all important elements together in one place:

• Your ad account
• Your pixel (tracking tool for website visitors)
• Your Facebook page

💡Advantage: You no longer need to search in several places.

c) Create new accounts and pages

You can create new ad accounts or business pages directly in the Business Manager. 
This keeps everything well structured.

d) Working with partners

If you work with BOTTIMMO or another agency, you can grant rights there. 
Only via the Business Manager is it possible to invite partners correctly.

How do I create a Facebook Business Manager?

Before you start, log in to your private Facebook account. 
Use the account that you also use to manage your business page.

Step 1: Access the setup page

Visit the following address: 
https://business.facebook.com/create 

There you will see your profile picture of the currently logged-in Facebook account at the top right.

Step 2: Create a new account

• Click on the blue "Create account" button.
• Then fill in the form:
  • Name of the Business Manager 
    (Important: Use your real company name, not a made-up name. This makes collaboration with partners easier.)
  • Your name
  • Your business email address
  • Your business details
  • Your website URL

Step 3: Select usage purpose

Facebook asks what you want to use the Business Manager for. 
Select:

"For my own goods and services"

The second option is intended for agencies and is not relevant for you.

Step 4: Confirm your email address

• Facebook will send you an email. 
  Click the confirmation link in that email.
• ⚠️ Only then is your Business Manager fully activated.

Where do I find my Business Manager ID?

The Business Manager ID is useful when you work with an agency and run paid advertising campaigns.

You can find your ID directly in the URL (web address) of your Business Manager. 
It appears at the end of the URL and consists of a series of numbers.

Example: 
business.facebook.com/settings/?business_id=123456789 
→ The number is your Business Manager ID.

Where can I manage partners and their permissions?

In the Business Manager there is a separate area for managing permissions.

Here is how to find it:

• Open your Business Manager.
• Go to the "Business settings".
• Click on "Partners" on the left.
• There you can add or remove partners.

You can also control which areas (page, ad account, pixel) the partner may access.

This is important if you want to grant access to BOTTIMMO or an agency.

Summary: The most important points

• The Business Manager is free and organises all your business-related Facebook areas.
• You can grant permissions, invite partners and manage accounts there.
• Use your real company name as the Business Manager name.
• Create your Business Manager at business.facebook.com/create.
• Confirm your email address to activate everything.
• Your Business Manager ID is shown at the end of the URL.
• If you like, I can next:
• create a short setup checklist
• prepare a step-by-step guide with screenshots
• or add an article about permission management in the Business Manager.