What is a Google Business Profile?

A Google Business Profile is a free listing for your estate agency on Google. This service used to be called Google My Business. Many estate agents still know it by its old name. Today, it is officially called Google Business Profile.

Such an entry helps you become more visible to property owners and interested parties – exactly at the moment when people actively search for an estate agent in your area.

The service is easy to use and you do not need any marketing knowledge.

Why is a Google Business Profile so important?

Simply put:
When someone types “estate agent in [your town]” into Google, Google shows suitable businesses. With a well-maintained business profile, you increase your chances of being visible there.

This gives you several advantages:

More visibility in your region
Your agency appears directly in Google Search and on Google Maps.
More trust from property owners
Reviews, photos and complete information look credible and professional.
More enquiries
People can call you with one click, open your website or request directions.
Full control over your information
You decide what is displayed, such as opening hours, phone number, services and images.

What does your business profile show?

Your entry contains many important details:

Your company name and address
Phone number
Opening hours
Website
Photos of your office or your team
Your services (e.g. property valuation, lettings, sales)
Reviews from your clients
Posts and product offers, such as guides or checklists
Helpful tip: The BOTTIMMO Content Creator can help you generate these posts!

All this information helps property owners quickly get an impression of who you are.

How do you register?

Registration is simple and takes only a few minutes.

Open the “Google Business Profile” page.
Just search on Google for: manage Google Business Profile.
Log in with an existing Google account.
If you do not have one, create one for free.
Enter the name of your agency.
If it already exists on Google, you can claim it.
Enter your address, phone number and website.
Choose your primary category, for example:
Estate Agent (a profession that brokers property).
Verify your business.
Google checks whether you are really the owner.
This usually happens by postcard or by phone.
Afterwards, add images, services and further details.
Once verification is complete, your listing becomes public.

What should estate agents definitely set up?

To make your profile effective, be sure to complete the following:

Upload professional photos
Show your office, your team or even your local area.
Fill in your business description
Briefly explain what you offer and why property owners should choose you.
Keep your opening hours up to date
Collect reviews
Ask satisfied clients directly for a short review.
Maintain your services and products
You can add your BOTTIMMO resources here – such as guides or checklists.
Our partner LocalOnTop supports many agents specifically with these tasks.

How does this help you in daily business?

A well-maintained Google Business Profile gives you clear advantages:

You win new property owner contacts more easily.
Property owners find you faster – without needing paid advertising.
You appear more modern and professional.
You stand out clearly from competitors who have no profile or a poorly maintained one.