Segment existing contacts – target specific audiences instead of casting a wide net
To address contacts effectively, it is helpful to divide them into certain groups – this is called segmentation. Segmentation helps you contact only those people for whom a specific topic is truly relevant.
With the Acquisition Booster, this segmentation happens directly when selecting the target group – simple and without any technical effort.
Possible segments for your outreach
- Contacts who previously showed interest in a property valuation
- Seller contacts from a specific town or neighbourhood
- Contacts from a certain time period (e.g. 6–12 months old)
- All contacts who have not yet started a valuation
How segmentation works with the Acquisition Booster
When you start the Acquisition Booster, you choose:
- A topic, e.g. “Property valuation” or “Phone consultation”
- The target group, e.g. “all contacts who have not yet received an invitation for this topic”
This way, with just a few clicks, you reach only those for whom the topic is new and relevant – without overlaps or contacting people twice.
Optionally, you can also select individual contacts directly from your CRM or from the contact list and contact them individually via the Booster.