Create new website content with AI and expand it in a targeted manner

Creating new content for your website doesn't have to start from scratch. With the BOTTIMMO Content Creator and the Marketing Topic Generator, you can quickly create an initial, well-structured text. This text then serves as the basis for further individual expansion.

This is how you use AI efficiently without having to write texts yourself.

Step 1: Define a topic

Every new piece of content starts with a topic.
Either a specific topic already exists or a new one is developed.

In the BOTTIMMO app, the Marketing Topics section is available for this purpose.

There you:

let AI suggest new topics,
or create your own topics.

These topics form the solid foundation for all further content.
This way, no random texts are created, but clearly planned website content.

Step 2: Create a base text with the Content Creator

Once the topic is defined, you use the BOTTIMMO Content Creator.

You select:

the prepared topic,
a suitable text type, for example
- website text or
- blog article.

The Content Creator generates an initial text from this.
This text serves as a base. It provides:

a clear structure,
a clearly defined thematic focus,
a factual basic wording.

This text is not the final result, but the starting point for further refinement.

Step 3: Improve the base text in a targeted way using AI

The text created in the Content Creator is now further developed.
To do this, you copy the text into an AI tool and provide a clear revision instruction.

What matters here:
The text is not rewritten, but specifically optimised.

Prompt example: Make the base text more factual and clearer

Revise the following website text.
The text was created with a Content Creator and serves as a foundation.
The target audience is private property owners without specialist knowledge.
The style is factual, calm and explanatory.
Reduce promotional language, formulate clear statements
and structure the text clearly.
Text:
[Insert text from the Content Creator]

Step 4: Sharpen the regional focus

Many base texts are written in a general way.
For real estate, the regional reference is crucial.

Prompt example: Add a regional reference

Revise the following text.
The text refers to the region [city or region].
The target audience is property owners from this region.
Add a clear regional reference
and formulate statements in a logical and factual way.
Text:
[Insert text]

Step 5: Simplify and shorten the text

Especially after several revisions, a text often appears too long or too complex.
This is where targeted linguistic simplification follows.

Prompt example: Simplify the text

Simplify the following website text linguistically.
The text is aimed at readers without prior knowledge.
Shorten unnecessary repetitions
and formulate the statements clearly and precisely.
Text:
[Insert text]

Step 6: Review the result and make final adjustments

After revision, review the text in full:

Is the topic clearly recognisable?
Does the text feel explanatory rather than promotional?
Is the regional reference clear?
If necessary, provide another targeted instruction, for example:
“Explain the process more clearly”
“Reduce this section”
“Explain this point more simply”

This creates high-quality content step by step.

Conclusion

New website content follows a clear process:

define a topic,
create a base text with the Content Creator,
refine the text using AI in a targeted way,
consciously review the result.

The BOTTIMMO Content Creator delivers a precise foundation within seconds.
AI takes care of the fine-tuning.
You retain full control over the content at all times.

This results in content that is easy to understand, builds trust and delivers long-term impact.