Revise existing website content sensibly with AI

Many property websites already contain good content. They have been created with experience, explain important topics and are technically correct. Often, the only thing missing is clarity, structure or up-to-date information.

For better visibility in search engines and AI systems, you do not need to rewrite this content. In most cases, it is enough to revise existing texts in a targeted way. AI provides very good support for this.

Where you work with AI

For revision, you use an AI text tool, for example ChatGPT or a comparable system.

You do not work directly on your website, but instead:

copy the existing text from your website,
paste it into the AI tool,
let it revise the text there,
and then transfer the result back to your website.

This way, you always stay in full control.

How to proceed step by step

The revision always follows three simple steps:

You select an existing page, for example a guide or advice page.
You copy the complete text from this page.
You enter the text together with a clear instruction into the AI tool.

This instruction is called a “prompt”.
A prompt is simply the task you give to the AI.

How a good prompt is structured

For the AI to revise the text in a meaningful way, the prompt should be clear and complete.
Ideally, it consists of four parts:

What should be revised?
Who is the text intended for?
What writing style should be used?
What should explicitly be avoided?

The clearer these points are, the better the result will be.

Example of a simple revision prompt

You can use this prompt directly:

Please revise the following website text for estate agents.
The target audience is private property owners without specialist knowledge.
The text should be factual, easy to understand and explanatory.
Please reduce promotional language, structure the text clearly
and use clear, specific statements.
Text:
[Insert the existing website text here]

You do not need to use the text without checking it.
Use it as an improved starting point.

How to recognise a good result

A good AI-revised text:

is easier to read than before,
feels less promotional,
explains one clear topic,
and is clearly structured.

If the result does not yet fit, you can adjust or refine the prompt.

Fine-tuning instead of starting from scratch

AI rarely delivers a perfect result on the first attempt.
That is normal.

For example, you can tell the AI:

“Please write more concisely”
“Please explain more simply”
“Please focus more strongly on the region”

This way, you improve the text step by step.

Conclusion

You do not need to write texts yourself and you do not need technical knowledge.
The key point is to give the AI a clear task.

If you take existing content:

copy it,
revise it with a clear prompt,
and review the result carefully,

you can significantly improve your website with manageable effort.