Facebook setup: Page, advertising account and Business Manager

To advertise successfully on Facebook, you need a Facebook business page and a Facebook advertising account. We also recommend using Facebook Business Manager as the control centre for your advertising activities.

This guide shows you step by step how to set everything up correctly:

1. Your Facebook business page

A Facebook business page is the foundation for any form of professional Facebook advertising. It makes your company visible and allows you to publish posts, ads and business information.

How to create your business page – step by step

Open your Facebook profile and log in.
Click on "Create" → "Page" in the top menu.
Give your page a suitable name – ideally the name of your company.
Choose a category, e.g. "Estate Agent".
Add a short business description.
Click on "Create Page".
Then open your new page and add:
- Profile photo (e.g. logo)
- Cover photo (e.g. team photo or local landmark)
- Username (so people can find you more easily)
- Contact information, opening hours, business details

Why is this important?

A complete page appears trustworthy and professional – important factors when you want to reach property owners.

2. The Facebook Business Manager – your central control centre

The Business Manager is a free management tool from Facebook. It is essential if you want to advertise professionally – especially when working with partners or agencies.

Why do you need the Business Manager?

Management of permissions (e.g. for employees or agencies)
Central control of your pages, ad accounts and pixels
Clear separation of private and business activities
Secure access for external partners such as BOTTIMMO

Create a Business Manager – step by step

Log in to Facebook.
Open https://business.facebook.com/create.
Click on "Create account" and fill in the form.
Select the option "Promote its own goods or services".
Open your email inbox and confirm your details.
Give your Business Manager a clear name (e.g. "Müller Immobilien GmbH").

💡 Tip: Do not use fantasy names – this makes it easier for partners such as BOTTIMMO to find your account quickly and clearly.

3. The Facebook ad account

Without an ad account you cannot run ads. You can either add an existing account or create a new one.

Set up an ad account – step by step

Open the Business settings in the Business Manager.
Go to "Accounts → Ad accounts" and click on "Add".
Choose the appropriate option:
- Add an ad account
  The account will be permanently assigned to your Business Manager.
  You must be the owner of the account and the administrator of the Business Manager.
- Request access to an ad account
  The account belongs to someone else (e.g. your marketing partner).
  The owner must approve your access.
- Create a new ad account
  Choose this option if you do not yet have an ad account.
Give the ad account a clear name and select currency & time zone.
Choose who will use the account (usually your own company).
Add your payment information. After this, you can start running ads.

4. Permission management in the Business Manager

If you want an agency to run ads for you, you must grant the appropriate permissions.

Manage permissions – simply explained

In the Business Manager you can assign or remove permissions for:

Your business page
Your ad account
Your pixel
Other assets

How to assign permissions – step by step

Open the Business settings in the Business Manager.
Go to "People".
Click on "Add" and enter the person’s email address.
Select the appropriate role (e.g. employee, admin).
Assign the correct assets, such as:
Your Facebook page
Your ad account

Add partners such as BOTTIMMO

Go to "Users → Partners".
Click on "Add".
Enter the partner ID provided by your agency.
Assign the partner permissions for:
Your Facebook page (to create ads)
Your ad account (ideally administrator rights)

This allows the agency to fully manage your campaigns.

5. Need support?

If you would like help with the set-up, our certified partners can support you:
👉 https://app.bottimmo.com/partner

Simply submit a non-binding request.

With these steps, you are perfectly prepared to set up your first Facebook advertising campaigns professionally – securely, correctly configured, and ideal for working with agencies or partners such as BOTTIMMO.