How to make your website visible on Google

👉 Even without technical knowledge, you can achieve a lot with just a few simple steps:

Descriptive page titles (title tags)

What is it? 
The title is the blue headline that appears at the top of your Google search result.

Why is it important? 
It helps Google (and visitors) understand the content of your page.

How to do it:

• Open your website tool (e.g. WordPress, Wix, IONOS etc.).
• Go to the page you want to edit (homepage, services, about us...).
• Look for “Page settings” or “SEO”.
• Enter a clear title, for example:

“Muster Immobilien – Your estate agent in Musterstadt”

Good headings (H1, H2, H3 …)

What is it? 
Headings structure your text (similar to a newspaper). Google uses this hierarchy to understand your content.

How to do it:

• When writing your web texts, select “Heading 1” (H1) for the main title.
• Use only one H1 per page.
• For sections underneath: use “Heading 2” (H2), “Heading 3” (H3), and so on.

Example:

H1: Estate agent in Musterstadt 
H2: Our services 
H3: Property valuation

➡️ Tip: Headings also help visitors read quickly!

Writing clear text with the right keywords

What is it? 
Texts should cover important property topics and include terms your customers search for on Google.

How to do it: 
✅ Ask yourself: “What would my customer type into Google?” 
✅ Create marketing topics or generate ideas with AI. 
✅ Use the Content Creator to instantly generate high-quality content for your website or blog.

Using images correctly

Why is it important? 
Images can appear in Google’s image search – and they affect loading speed.

How to do it – in 3 steps:

✅ Rename your image files before uploading

Example: detached-house-musterstadt.jpg instead of IMG_8237.jpg

✅ Add an alt text

In your website tool you will find a field called “Alt text” or “Alternative text”. 
Add a short description such as: 
“Modern detached house with garden in Musterstadt”

✅ Reduce the image size

Before uploading, compress images using e.g. https://tinypng.com.

➡️ Tip: Alt texts like “Modern detached house in Musterstadt” help with ranking.

Internal linking

What is it? 
Links from one page on your website to another page.

Why is it important? 
Visitors stay longer on your website, and Google understands your content better.

How to do it: 
✅ If you mention property valuation on your “Services” page, link to the “Valuation” page. 
✅ Highlight the relevant text (e.g. “learn more about property valuation”) and click “Insert link”.

➡️ Tip: Use descriptive link texts, e.g. “View our references” instead of “click here”.

Mobile optimisation

Why is it important? 
Most users visit your site via smartphone.

How to do it: 
✅ Open your website on your smartphone: 
– Does everything look good? 
– Can everything be read without zooming? 
– Do menus and buttons work properly?

If not: contact your web designer or check whether your website builder (e.g. WordPress) uses a responsive design.

🟢 Tip: 
Always test your site with your own smartphone.

Checking and improving loading speed

Why is it important? 
Slow websites lose visitors – and Google dislikes them too.

How to do it:

Use Google’s free tool to identify loading issues: 
👉 https://pagespeed.web.dev

Enter your website address. You will receive:

• A performance score (0–100)
• Concrete recommendations for improvement

Common recommendations and solutions:

• Images too large → compress them
• Too many effects/animations → reduce them
• Server too slow → consider changing your hosting provider

Publish new content regularly

Why is it important? 
Google loves current content. And so do your visitors!

How to do it:

• Regularly add new property listings.
• Write short blog articles, for example:
  • “How does a property sale work?”
  • “What is a property valuation?”
  • “5 reasons to sell with an estate agent”

🟢 Tip: 
Even one blog article per month can make a difference! 
With the Content Creator you can generate relevant articles on many topics in seconds.

Conclusion: Small steps, big impact

Even if SEO sounds technical at first – many important measures can be easily implemented yourself. Always think of your customers: What would they type into Google? And how can you help them quickly and clearly?

Checklist at a glance

• Clear page title with location
• Structured headings
• Clear, helpful text with keywords
• Images with correct filenames & alt text
• Internal links between pages
• Works on smartphone?
• Loading speed acceptable?
• Content up to date?

If you need support, we are happy to help. Together, we make your estate agent website visible! Contact us at [email protected].