Improve loading time

Loading time is an important factor when it comes to the performance of your website. Visitors expect your website to load in less than two seconds. If this expectation is not met, they will leave your website – a wasted opportunity. And, last but not least, a negative signal for Google.

Website Performance – Why Your Load Time Matters

The performance of your website is a critical success factor – both for your visitors and for search engines. A fast website ensures a better user experience, longer visit duration, and a higher ranking in search results.

Why Fast Load Times Matter

Visitors expect a page to load quickly – otherwise they leave.
Search engines like Google consider load speed a ranking factor.
A good load time improves visit duration and conversion rate.

Therefore, investing in your website’s performance pays off – for better visibility and happier users.

First Analysis with Google PageSpeed Insights

Use Google PageSpeed Insights to analyze your website. Alternatively, you can use similar tools within Chrome Developer Tools.

Evaluation criteria:

Green (90–100 points): optimal
Orange (80–89 points): good
Red (< 80 points): needs improvement

Target score: At least 80 points is recommended. 85+ is ideal – 100 is possible, but not always necessary.

5 Measures to Optimize Your Website Performance

These five actions will bring quick and sustainable improvements:

1. 🖼️ Optimize Images

Reduce the file size of your images – smaller images load faster.
Use modern image formats like WebP.
Tools like ImageCompressor or online converters help with optimization.

2. 🏢 Choose the Right Hosting Provider

Avoid crowded, low-cost hosting plans with many shared resources.
A better package offers more storage and faster response times.

3. 🌐 Enable HTTP/2

HTTP/2 improves data transfer and reduces load times.
Many hosting providers support HTTP/2 – check this via PageSpeed Insights or your server settings.

4. 🧠 Use Browser Caching

Parts of your website are stored in the user’s browser.
This leads to faster load times on return visits.

5. 🧩 Use a Lean System

Avoid unnecessarily complex themes, plugins, or JavaScript code.
Focus on efficient systems and clear structures.

Conclusion: Performance Pays Off

A fast website increases user satisfaction. The five measures listed above are easy to implement and deliver quick results.

Website Heroes – How the Experts Do It

Here’s a selection of great reference websites to learn from:

Free Guide Download

Comprehensive BOTTIMMO Guide: BOTTIMMO Website Guide (PDF)

Need Support?

In our partner section, you’ll find vetted providers like RealXLab and LocalOnTop who can help you optimize your website.
https://app.bottimmo.com/partner