Facebook Business Manager – Assigning rights

In this article, you will learn how to assign user rights, manage access and add partners such as BOTTIMMO in Facebook Business Manager.

Why is permission management in the Business Manager important?

The Facebook Business Manager is a free tool that helps you manage all business-related Facebook areas in one place. It is especially important for:

working with employees or agencies
securely granting and removing access rights
keeping private and business Facebook areas clearly separated

With the Business Manager you can:

add or remove users
invite partners such as BOTTIMMO
control access rights for your fan page, ad account and pixel
Only the Business Manager allows these rights to be granted correctly and securely.

Who should have access to your Business Manager?

Only people who really need to work with it should receive access.
This typically includes:

you as the owner or administrator
employees who run advertising for your business
your marketing agency
service providers such as BOTTIMMO, if they set up campaigns for you

💡 Avoid giving access to people who do not need it permanently.

Where do I find the permission management section?

You will find the relevant sections in the business settings of your Business Manager.
There you can:

add people
add partners
connect pages (fan pages)
assign ad accounts and pixels

Open your Business Manager and go to the business settings.

Granting or removing user permissions

How to add new users:

Open the business settings in the Business Manager.
Click on People on the left.
Select "Add".
Enter the person’s business email address.
Choose which role the person should receive:
- Employee access
- Administrator access
- Then assign access to:
- your Facebook page
- your ad account
- your pixel

How to remove users:

Open People again.
Select the relevant person.
Remove the assigned permissions or delete the person entirely from your Business Manager.

Adding your fan page to the Business Manager

If your Facebook page is not yet visible in the Business Manager, you can add it easily.

Here is how:

Go to the "Accounts" section.
Click on "Pages".
Select "Add page".

Choose:

add your own page
request access to a page

The page will then appear in your Business Manager and can be assigned to users or partners.

What types of permissions exist?

Facebook distinguishes between several levels. The most important are:

Fan page permissions

publish posts
reply to messages
manage settings
manage roles
create ads for the page

Ad account permissions

create ads
manage budgets
view campaign data
view payments

Pixel permissions

view data
assign the pixel to campaigns

💡 It is important to grant only the permissions that are truly necessary.

Adding a partner such as BOTTIMMO

If BOTTIMMO creates campaigns for you, the partner needs access to specific areas.
A partner access is different from a normal user access.

Here is how to add a partner:

Open the business settings.
Click on "Partners" on the left.
Select "Add partner".
Enter the partner ID provided by BOTTIMMO.
Select which areas BOTTIMMO should have access to:
your fan page
your ad account
your pixel
Confirm your selection.

The partner only receives the permissions that you explicitly grant.

Summary: The most important points

Permissions in the Business Manager can be granted cleanly and securely.
Employees and partners can be added or removed at any time.
Fan pages, ad accounts and pixels can be managed centrally.
Partners such as BOTTIMMO require a separate “partner access”.
Grant only as many rights as are truly necessary.