Your office as advertising space: How to use your premises to attract customers

Social media, flyers, posters – all of these are good ways to get attention. But what about the most obvious place? Your office is more than just a workplace – it is part of your brand communication and an important space for your acquisition.

Especially on site – in the shop window, entrance area or waiting area – just a few seconds often decide whether you appear competent, welcoming and professional.

Why your office is a marketing opportunity

Many people pass your office, whether on foot or by car. Anyone who looks through the window or spontaneously steps inside decides intuitively whether they stay or leave.

A well-designed estate agency office…

reduces anxiety or hesitation
creates a sense of safety and competence
invites people to get in touch
highlights your services

In short: it makes a difference – and can generate leads without you having to actively advertise.

How to use your office effectively for marketing

1. The shop window as a stage

Display guides and valuation notices clearly
Use pavement signs or displays outside your office
Highlight free services such as property valuations

Tip: Work with changing or seasonal content. This keeps your external appearance fresh.

2. Print materials to take away

Provide printed guides, checklists or information flyers
Place materials on an open shelf or a standing table
Encourage visitors to take something – this lowers barriers

3. Show video content

A small display in the shop window or entrance area with short video loops on topics like “What is your property worth?” can catch attention – even from people passing by.

4. The atmosphere matters

Create a friendly, tidy and welcoming atmosphere:
Subtle music
Pleasant room scent
Lighting and colours that fit your brand
No barriers (e.g. high counters or locked doors)

5. Cooperate with neighbours

Think about whether you can highlight partners in the same building or nearby – for example through shared flyer displays or joint activities with:

Architecture offices
Notary or tax firms
Insurance or financial advisers

A shared competence centre builds trust – and increases your visibility.

6. Use new places

Your content does not have to be visible only in your office. Use other places where your target group spends time:

Cafés, bakeries, hairdressers
Medical practices or pharmacies
Local clubs, event venues
Empty shop windows (e.g. in winter)

These quiet advertising spaces reach people without competition pressure – and with very little effort.

Task after reading

Walk through your office and ask yourself:

Does my office reflect my brand and values?
Does it invite people to come in – or does it discourage them?
Am I using all visible surfaces (e.g. windows, entrance area, furniture)?
Are there enough hints about free services?

Create a short list of possible improvements – and put the first steps into action immediately.

Conclusion

Your office is more than a workplace – it is a silent salesperson. Use your shop window, rooms and atmosphere consciously to present your services and start conversations with interested people – without being intrusive.